Monday, March 9, 2009

The YES Men: New twist to environmental liability

On 3 December 2004, an unprecedented news item hit the BBC airwaves where a Dow Chemicals spokesperson claimed that the company will accept full responsibility stemming from the Union Carbide Bhopal catastrophe. At the time, I lived in Brussels and as I stood in my living room, the shock and euphoria hit me at the same time. It was soon revealed that the BBC interview was a hoax. And it wiped $1 billion off of Dow's stock price.

Who was behind this hoax? The YES MEN of course! They have since played numerous hoaxes on corporations, most recently in Calgary at an oil and gas conference. They have made a movie which has proved to be a hit at the Berlinale.

What kind of a message do you think this sends to the world?

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